The New York Times, November 21, 2011

November 21, 2011 Stuart Elliott's In Advertising

New Drew Brees ad for Vicks VapoRub. CAMPAIGN SPOTLIGHT How Do VapoRub Ads Spell Relief? 'D-A-D' By STUART ELLIOTT39 minutes ago Vicks VapoRub uses Drew Brees, the quarterback of the New Orleans Saints, in a campaign that emphasizes his role as a father. ADVERTISEMENT Media This Week THE MEDIA EQUATION For a Movement, a Question: What Now? By DAVID CARR Without a physical anchor, a movement's way forward is unclear. But its impact may have already been made. ADVERTISING Redefining Public Relations in the Age of Social Media By STUART ELLIOTT Public relations has changed from "trying to manage the message an entity was sharing with its different audiences" to "facilitating the ongoing conversation in an always-on world."  News From the Advertising Industry Protest Puts Coverage in Spotlight By BRIAN STELTER Occupy Wall Street has become something of an ideological litmus test, spawning accusations of media bias from the left and the right. Trolling Overseas for TV Concepts to Mine By AMY CHOZICK Media companies have discovered that formats, or the concepts behind a reality TV or game show, travel well and are very cheap to make. ADVERTISEMENT

Q. and A. With Stuart Elliott It's the "Mexico Taxi Project," but there are no Mexican taxicabs. Huh? WEBDENDA Accounts and People of Note in the Ad Industry By THE NEW YORK TIMES Allen & Gerritsen, Watertown, Mass., hired Andrew Mastrangelo, director for corporate communications; Marcy Rose, quality assurance manager; and Elizabeth Sklar, emerging technology and digital strategist. Media Decoder MEDIA DECODER BLOG Rare Music Videos, for a Price By BEN SISARIO A new company is selling downloads of about 100 videos of classic moments in rock and rhythm and blues. MEDIA DECODER BLOG Periodic Novel, Coming Soon By JULIE BOSMAN Mark Z. Danielewski will release a 27-volume novel in one installment every three months, starting in 2014. MEDIA DECODER BLOG At 154, a Digital Milestone By JEREMY W. PETERS The Atlantic is unusual among magazine publishers in having the bulk of its advertising revenue come from online sources. ADVERTISEMENT Shop Amazon's Toys - Black Friday and Cyber Monday Deals Week