 January 14, 2013
Stuart Elliott's
In Advertising |
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Editors' Note
Because of Martin Luther King's Birthday next Monday, look for the next issue of In Advertising on Tuesday, Jan. 22.
Q. and A. With Stuart Elliott
A reader criticizes the Time Warner Cable spot that refers to "Shameless," the cable series on Showtime.
WEBDENDA
Accounts and People of Note in the Advertising Industry
By THE NEW YORK TIMES
Hester Bloch joined Isobar, London, in a new post, global chief marketing officer. She had been global marketing director at AKQA, part of WPP.
Media Decoder
Resignation Suggests Rift Between CNET and CBS
By BRIAN STELTER
Greg Sandoval, a senior writer for CNET, resigned on Monday, less than an hour after a report suggested that CNET was barred from presenting an award to a company being sued by CBS, which owns the Web site.
Univision to Form an Internal Advertising and Media Unit
By TANZINA VEGA
The Spanish-language media company's new unit will create promotional content for its broadcast, radio and digital properties, and provide research and services for internal and external clients.
Robin Roberts Plans February Return to 'Good Morning America'
By BRIAN STELTER
After spending the coming weeks working with her doctors toward a return to the set of "Good Morning America," Ms. Roberts said she has hopes of rejoining the cast next month.
Digital Reading on the Rise for Children (With a Qualifier)
By LESLIE KAUFMAN
Digital reading is rising fast among children ages 6 to 17, but this is not necessarily translating into a greater desire to read, a new Scholastic report says.
Media This Week
THE MEDIA EQUATION
Guns, Maps and Data That Disturb
By DAVID CARR
Journalists create context by using sources who bring insight and provide analysis. Simply pointing out that something is public as the sole reason for publishing it is not a sufficient justification.
ADVERTISING
A Hilton Web Site Prescribes Vacations for Workers' Ills
By JANE L. LEVERE
The site, which Hilton created with Onion Labs, lets users diagnose their vacation needs and receive prescriptions for visits to Hilton hotels.
'South Park' Creators to Start Company, Important Studios
By ANDREW ROSS SORKIN and AMY CHOZICK
With an estimated value of $300 million, the studio will have the power and money to approve television, movie and theater projects, including a big-screen version of "The Book of Mormon."
In Beleaguered Detroit, a Media-Wise Group Shows Reporters the Brighter Side
By JENNIFER CONLIN
The Detroit Regional News Hub, an unusual collaboration of civic leaders and journalists, aims for a more balanced view of the city's economic challenges.
Condé Nast Writer Deals Stir Dispute
By CHRISTINE HAUGHNEY
The publishing company is seeking film and television profits from articles that may become films and television programs, a plan that writers and agents say cuts into their shrinking compensation.
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