The New York Times, December 10, 2012

December 10, 2012 Stuart Elliott's In Advertising

A tune by David Ortiz of the Boston Red Sox can be heard on the Samaritans' suicide prevention Web site. CAMPAIGN SPOTLIGHT Effort to Fight Suicide Focuses on 'the Help and the Hope' By STUART ELLIOTT33 minutes ago A campaign, now under way, supports Samaritans, a nonprofit organization in metropolitan Boston that works to prevent suicides through initiatives like telephone help lines. ADVERTISEMENT Media This Week THE MEDIA EQUATION For The Journal, Leadership at a Crossroads By DAVID CARR As News Corporation splits into two companies, The Wall Street Journal's future lies in the hands of two executives with mixed track records. ADVERTISING In Beyoncé Deal, Pepsi Focuses on Collaboration By BEN SISARIO PepsiCo has come to an unconventional arrangement with the pop star that includes traditional marketing but also a fund to support her creative projects.  News From the Advertising Industry Bloomberg Weighs Making Bid for The Financial Times By AMY CHOZICK and MICHAEL BARBARO Michael R. Bloomberg, who has an affinity for The Financial Times, is said to be weighing the wisdom of buying the newspaper if it is put up for sale by Pearson. In Pursuit of McAfee, Media Are Part of Story By JEFF WISE A canny manipulator of the press, the software pioneer John McAfee teased many a reporter to his Central American lairs only to spin tales that were surreal and often unverifiable. NBC Rides 'The Voice' From Worst to First Place By BILL CARTER With its prime-time schedule in tatters, NBC bet on the singing competition show "The Voice" by adding a second weekly edition. The gamble paid off. ADVERTISEMENT

Q. and A. With Stuart Elliott Snackwell's has always had an apostrophe. But why? WEBDENDA Accounts and People of Note in the Advertising Industry By THE NEW YORK TIMES Bottlerocket Marketing Group, New York and Foxborough, Mass., was acquired by Brand Connections, New York. The acquisition is the second in a month for Brand Connections. Media Decoder In Bid for Sports Dominance, Yahoo and NBC Make Web Deal By BRIAN STELTER The two media companies will promote each other's online sports offerings and will work together to produce original video content for the Web. WMVY-FM Aims to Shift to Web Streaming as a Nonprofit By ELIZABETH JENSEN The radio station WMVY-FM in Martha's Vineyard may be reinvented as a nonprofit Web streaming venture if it can raise $600,000 in donations. Pay Wall Push: Why Newspapers Are Hopping Over the Picket Fence By DAVID CARR Charging for content, long the scourge of the Internet, has become almost sexy. What's ahead in the fight for paid readers. D.J.'s in Royal Hoax Flee Social Media After Nurse Dies By BEN SISARIO The D.J.'s, Mel Greig and Michael Christian of the Sydney station 2Day FM, had duped nurses at King Edward VII Hospital into revealing information about Kate Middleton, the Duchess of Cambridge, who was being treated there for morning sickness. Absolut Vodka Takes a Rare Step and Adds an Agency to Its Lineup By STUART ELLIOTT Sid Lee, which is based in Montreal, was chosen to create the next worldwide campaign for Absolut, which is scheduled to begin appearing in summer 2013. ADVERTISEMENT