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DOICHAANG COFFEE กาแฟไทย มาตรฐานสากล
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Doi Chaang Coffee Profile.!
Doi Chaang Coffee is a single-estate, premium Arabica coffee. It is certified organic, shade grown, hand picked, fresh water washed and sun dried. Each bean is hand sorted and freshly roasted to ensure the highest possible quality for each cup of Doi Chaang Coffee. Naturally low in caffeine, it has a complex and flavourful profile that is enhanced and released through detailed cultivating, processing and roasting methods.
Our story of Doi Chaang Coffee is set in a small village located within the Northern Thailand region of the Golden Triangle. It all began when the hill tribe families of the Doi Chang Village united together to create their own coffee company; after 20 years of cultivating and processing coffee, the farmers grew frustrated selling their high quality beans for minimal prices to coffee dealers who would blend them with other inferior coffee beans.Through their own initiative, our families decided it was time to directly offer the unique taste of their own premium, single-estate, organic Arabica coffee.
The villagers soon established themselves as independent, successful coffee producers, building their own processing plants, drying facilities, and storage warehouses.The coffee is cultivated in small family gardens with everyone committed to maintaining sustainable agriculture and having minimal impact on the natural habitat. All aspects of production are carefully monitored to ensure consistent and optimal taste in every cup of Doi Chaang Coffee. Committed to offering Doi Chaang Coffee as an exclusive single-estate, certified-organic Arabica, the growers approached a small Canadian group of coffee enthusiasts to bring Doi Chaang Coffee into the international market.
Doi Chaang Coffee Company.
The growers approached a Canadian family-run company with extensive experience in bussiness development inside Thailand to support bringing their coffee into North America and Europe.
In 2007, a unique partnership was created between our Canadian company and the AKHA hill tribe of Doi Chang Village.
The growers would continue to focus on cultivation, processing and domestic sales, while the Canadian group would finance, market, roast and distribute for the North America and European markets.
Doi Chaang Coffee Company was not conceived as a charity but a viable alternative. The farmers are guaranteed independence in managing their future. Pride is evidenced by their willingness and continued commitment to producing high quality products.
The growers of Doi Chaang Coffee are primarily of AKHA heritage, an indigenous Hill Tribe rich in culture and tradition.
The AKHA farmers have no official written language but do maintain a detailed oral history and live life according to the “AKHA Way” a spiritual, moral and social philosophy that governs behaviour and emphasizes strong ties to land and family.
The AKHA originated in south western China and migrated though the mountains of the Golden Triangle before settling the Doi Chang Village almost 200 yaers ago.
The AKHA tribe of Doi Chang Village are very proud people. They do not accept donations or grants and wish to bring awareness to the strengths and potential of the AKHA people.
Beyond Fair trade.
Beyond Fair Trade provides a viable alternative, whereby the majority of the earnings flow back to the farmers yet provides an opportunity for growth, prosperity and sustainability on both sides.
Doi Chaang Coffee Growers.
*Are paid in excess of Fair Trade Prices
*Keep 100% proceeds & ownership of their Thai Coffee Co-op
*Own 50% in the Canadian Company
*Receive 50% of the proceeds from the Canadian Company
In just five years the unique Doi Chaang venture has been able to transform the lives of so many people in Doi Chang Village who were once ostracized, deprived and without hope of a brighter future for themselves or their children.
During the Royal Initiative of 1983 Doi Chang Village received a variety of high quality Arabica coffee plants with the goal of creating sustainable agriculture. After 20 years of successfully cultivating and processing coffee, the farming families united to create their own coffee cooperative.
Within a few short years the AKHA of Doi Chang Village had established themselves as independent coffee producers. Doi Chang Village now has running water, electricity, a sewage system, a medical clinic and a small school as well as improved road conditions for easier access to the city and its amenities.
Today the AKHA people of Doi Chang Village are able to maintain their heritage and cultural values, while providing economic stability and growth for their community.
Many of the youth are receiving higher levels of education and returning to their AKHA roots in Doi Chang Village to share in the prosperity of the coffee company.
Academy Of Coffee
Educating Hill Tribe Farmers
With funds raised solely from the profits made from their coffee company, the growers opened the Doi Chaang Coffee Academy.
Farmers attend free of charge, to learn about cultivating coffee and the importance of environmental and economic sustainable growth.
Over 1,000 farmers have been educated at the Academy and the benefits are reflected in the improvement and personal wellbeing of other hill tribe farmers in the region.
In 2011 the growers established the Doi Chaang Coffee Foundation to promote a positive and sustainable environment for all of Thailand’s indigenous hill tribes.
The goal is to ensure the tribes have access to education, health care and employment opportunities regardless of ethnicity, gender, language, economic or political status.
The foundation encourages the indigenous hill tribes to respect and honour their heritage and cultural traditions.
The initial goal of the foundation is to build a school for young children aged 2 to 9. The new school will offer education to nearly 400 children in the Doi Chang region. The new facility will include 10 classrooms holding up to 40 children each, 2 dormitories for children in need of a safe place to stay and transportation to and from the villages.